Founder-led SEO consultancy · Australia

SEO for Australian businesses that need leads, not excuses.

Senior, founder-led practice. Local, ecommerce, and AI search visibility — run by the specialist you actually hire. No account managers. No lock-in.

By Dorian Menard. 13 years of SEO, only.

13+ yrs SEO only
200+ GBP cases
98% Reinstatement rate
#2
Maps Pack
● search.google.com / search-console — searchscope.com.au
Search Performance · Last 6 months
Organic Clicks — 6-month trend
▲ +3,000%
NovDecJanFebMarAprMay
+3,000%
Organic traffic
#1–3
SERP position
98%
GBP success
✓ +3,000% organic growth verified — KPMG travel client
Lead growth
5× monthly leads

Clients we've worked with

  • KPMG
  • NordVPN
  • Hostinger
  • DJI
  • MacPaw
  • Sensi Seeds
Real results

SEO that shows up where it counts.

Organic traffic, Maps rankings, and platform reinstatements — backed by real data.

3,000%
Organic traffic growth

Travel client. National keyword with 12,000 monthly searches. Top 3 position achieved in 6 months.

John Saba — Program Director, KPMG Australia.
5×
Monthly leads from Maps

Home services contractor, Melbourne metro. Multiple GBP locations established and optimised.

Consistent top-3 Maps Pack visibility across the full service footprint.
#2
Map Pack ranking, mortgage broker

Held the #2 Maps position in a competitive Gladstone QLD market — against established brokers with 10× the review counts and 20+ years tenure.

Coral Jacobs — AJ Home Loans, Gladstone QLD.
What usually goes wrong

Most SEO problems are not traffic problems.

They are trust, visibility, and execution problems.

  1. Rankings improve, but enquiries do not.

    Traffic and position numbers can look healthy while the phone stays quiet. SEO that does not convert is not doing its job, regardless of what the report says.

  2. Reports look busy, but the strategy is shallow.

    Dashboard screenshots and keyword count updates are not a strategy. If you cannot see how your SEO investment connects to leads, sales, and enquiries, the strategy needs to be rebuilt.

  3. Maps, reviews, links, content, and technical SEO are treated as separate jobs.

    Search visibility comes from all of these working together as one system. Managed in silos, the result is partial visibility and missed leads.

The solution is not more SEO tasks. It is a connected system where technical foundation, content authority, external validation, platform signals, and AI visibility all reinforce each other.

Meet the Trust Stack

Services

What Search Scope does.

Three services do most of the lifting. The rest exist because the businesses we work with eventually need them.

Search Scope
  1. 01 Organic rankings

    Local Search Engine Optimisation

    Ranking in your city or service area requires more than adding a suburb name to a page title. We build local authority through technical SEO, location-specific content, citation consistency, schema markup, and targeted link acquisition — the kind of work that compounds over time.

    Whether you're targeting a single city or multiple service areas across Australia, our local SEO strategies are built to bring in buyers, not just traffic.

    Explore Local SEO
  2. 02 Google Maps visibility

    Google Maps SEO

    The Maps 3-pack drives more calls for local businesses than most organic positions combined. If you're not in it, you're handing those calls to someone else.

    We optimise every element of your Google Business Profile — category selection, service attributes, photo strategy, review velocity, and posting cadence — then monitor it ongoing so rankings don't slip. More calls. More directions. More conversions from people who are already looking for what you offer.

    Explore Google Maps SEO
  3. 03 AI search visibility

    AI SEO & Generative Engine Optimisation

    Google AI Overviews, ChatGPT, and Perplexity are now answering buyer questions directly — and they're citing specific businesses when they do it.

    AI SEO is not a buzzword. It is a distinct layer of optimisation that determines whether AI platforms recommend your business or ignore it entirely. We optimise your content structure, entity signals, and authority positioning so your business becomes the trusted source these platforms reference. This is where search is heading. Most Australian businesses have not started.

    Explore AI SEO

Also available

Recovery & specialist

When platforms shut you down, we turn them back on.

Platform specialist

Google Maps, GBP, and Merchant Centre expertise.

Most SEO consultants treat Google Maps, GBP, and Merchant Centre as separate problems. They are not. They are part of the same trust and visibility system Google uses to decide whether your business appears in front of buyers.

Search Scope has built practical expertise in how Google enforces trust, legitimacy, location, reviews, and business identity across all three platforms.

  • ✓ Maps 3-pack ranking strategy for local and multi-location businesses
  • ✓ GBP suspension recovery and reinstatement: 200+ cases, 98% success rate
  • ✓ Google Merchant Centre reinstatement for ecommerce businesses
  • ✓ Review growth systems that support Maps rankings and trust signals
  • ✓ Practical knowledge of how Google enforces business identity across platforms
Meet your senior consultant
200+
GBP reinstatement cases since 2025
50+
GMC reinstatement cases since 2025
98%
GBP reinstatement success rate
The Trust Stack

Every ranking we build is a trust signal.

Google ranks businesses it trusts. Trust comes from five connected layers. When all five are working together, visibility and qualified leads follow.

  1. 01

    Technical Foundation

    Speed, crawlability, structured data

    Crawlability, indexing, site speed, Core Web Vitals, and structured data. The foundation everything else depends on.

  2. 02

    Content Authority

    Expertise, E-E-A-T, topical depth

    Content that demonstrates expertise, answers real questions, and targets the searches your best customers are making.

  3. 03

    External Validation

    Links, citations, trusted mentions

    Links, citations, and mentions from sites Google already trusts. This is where most shallow campaigns fall short.

  4. 04

    Platform Signals

    GBP, Maps, reviews, Merchant Centre

    How Google verifies your location, legitimacy, and relevance for local and ecommerce searches. A core Search Scope specialism.

  5. 05

    AI & Entity Trust

    ChatGPT, Perplexity, AI Overviews

    How Google and AI platforms understand who you are — and whether you are a trusted source worth citing.

5 connected layers
Local businesses, national brands, and ecommerce stores. The Trust Stack applies to all of them.
Why Search Scope

Three reasons this is different.

Not a pitch. Just what makes the practice work for the businesses we take on.

  1. You work directly with the SEO specialist.

    Dorian Menard does your SEO strategy and execution personally. No account managers, no junior analysts, no handoff after the first call. The specialist you hire is the person doing the work.

    Founder-led from first call to last reporting.

  2. Strategy built around leads, not vanity metrics.

    Rankings, traffic, and impressions are inputs. Enquiries, booked jobs, sales, and revenue are outputs. Search Scope reporting is structured around the numbers that tell you whether SEO is working commercially.

    We report against pipeline, not impressions.

  3. Local, organic, Maps, ecommerce, and AI search as one system.

    Search has more surfaces than it did five years ago. Local packs, organic results, Maps, Google Shopping, and AI-generated answers are all part of how buyers find businesses now. Search Scope builds for all of them, connected.

    One specialist across every search surface.

Client results

What clients say.

See all reviews on Google
★★★★★
Verified

Top 3 for a 12,000/month national keyword in 6 months. Organic traffic up 3,000%.

"His content marketing and SEO skills brought my client from nowhere to top 3 for our main keyword (competitive national keyword with around 12,000 searches a month) in 6 months only. He helped us increasing organic non-branded traffic by 3,000% in 6 months. Would definitely recommend him."

Portrait of John Saba
John Saba
Program Director, KPMG Australia
★★★★★
Verified

Spot #2 in the Map Pack — beating businesses with 20× more reviews.

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours."

Portrait of Coral Jacobs
Coral Jacobs
AJ Home Loans, Gladstone QLD
★★★★★
Verified

Top of the Map Pack across multiple Perth suburbs after 2 years.

"I've been working with Dorian and the team at Search Scope for over 2 years now, and I can honestly say it's been a game changer for my business. The phone rings more, the leads are better quality, and I no longer worry about where the next job is coming from."

Portrait of Honoré Ducastel
Honoré Ducastel
Home Services, WA
★★★★★
Verified

Referred every Australian client without hesitation.

"From time to time, business owners from Australia contact me to help rank their site locally. Instead of running the risk of failing, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do."

Portrait of Ed Brancheau
Ed Brancheau
Real Estate Investor, San Diego CA

4.9 stars across 30+ verified Google reviews. Read on Google

Dorian Menard — Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant — Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist — not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Before you book

Is Search Scope right for you?

Honest answer up front: we're not for everyone. The strategy call is a 30-minute conversation, not a pitch dressed up as one. If we're not a fit, we'll tell you on the call and point you somewhere that is.

We take on a small number of clients each quarter so the work stays personal. The shortlist below is how we decide.

  • ✓
    Established business with a working website
    We're not the right fit for day-one startups. We do our best work for businesses with traction that's stalled.
  • ✓
    You've tried SEO before — and it underdelivered
    Most clients come to us after an agency. We rebuild from the foundation rather than papering over the cracks.
  • ✓
    You can absorb more enquiries when they arrive
    When SEO works, the phone rings more. Make sure your team and ops are ready before we open the tap.
Heads up. When the SEO works, the phone rings. Make sure your team and intake are ready for that before we start — otherwise good leads slip through.
Book a free SEO strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We're probably not the right fit if…
  • ✕ You're hunting for the cheapest SEO quote in your inbox.
  • ✕ You want a free audit but have no plan to actually hire anyone.
  • ✕ Rankings are the only number you care about. Leads, not so much.
  • ✕ You'd rather chase shortcuts than build something that holds up.
  • ✕ You need one team handling SEO, ads, social, email, and design.
FAQ

Common questions.

The strategy call is a genuine 30-minute conversation. No pitch deck, no proposal at the end. If it is a good fit, we talk about next steps.

Book a free call

Search Scope is a specialist consultancy, not an agency. Dorian Menard does your SEO strategy and execution personally. There are no account managers, no junior team members, and no templated service packages. The approach is built around your specific situation — your search landscape, your business model, your commercial goals.

Yes. Every client works directly with Dorian. There is no handoff to a junior analyst after the strategy call, and no account manager sitting between you and the person doing the SEO.

Local SEO refers to your overall organic visibility for location-based searches — the website rankings below the Maps 3-pack. Google Maps SEO is specifically about your Google Business Profile and how your business ranks inside the Maps pack at the top of the results page. For most local service businesses, Google Maps generates around 75% of qualified leads. Both are covered inside a Search Scope engagement.

Ecommerce SEO is built around product and category page visibility, Google Shopping integration, Merchant Centre performance, site architecture for large catalogues, and the combination of organic and Shopping signals that drive product discovery and sales. It requires different technical approaches and content strategies compared to local service SEO.

AI search visibility is about appearing in the answers generated by tools like ChatGPT, Perplexity, and Google AI Overviews. These tools are increasingly where buyers look for recommendations and service comparisons. If your competitors are being cited in AI responses and you are not, you are losing a growing share of consideration. Most businesses should be thinking about this now, not in two years.

GBP reinstatement is one of the core specialisms at Search Scope. We have completed 200+ reinstatements with a 98% success rate since 2025. A suspended GBP can cut your Maps enquiries to zero overnight. In most cases, the cause is identifiable and fixable. Book a call to discuss your specific situation.

Yes. Search Scope has completed 50+ Google Merchant Centre reinstatements since 2025. A GMC suspension shuts off your Google Shopping ads and product listings, which can have an immediate impact on ecommerce revenue. The process requires specific knowledge of Google's product data policies and quality requirements.

No. Search Scope does not use lock-in contracts. Ongoing engagements run on monthly agreements with 30-day notice. The work should earn the relationship. If it is not delivering value, you should be able to stop. No hard feelings.

For most established businesses with a functional website, meaningful movement on local and Maps rankings can happen in 60 to 90 days. Organic search results for competitive terms typically take three to six months. SEO takes time, but that should not be an excuse for a lack of transparency. You should understand exactly what is being worked on each month and what it connects to commercially.

30 minutes · No pitch deck · No obligation

Ready to get SEO working properly?

A genuine 30-minute conversation with the specialist who will do the work — not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call