Local SEO · Perth, Australia

Perth local SEO built for leads, not ranking reports.

A done-for-you local search system covering Google Business Profile, suburb-level organic, and AI search — accountable to one number: qualified leads in your inbox.

Run by Dorian Menard. 13 years of SEO, only.

Founder-led No account managers
No lock-in Month-to-month
13+ yrs SEO only
Why most Perth local SEO doesn't convert

Most Perth businesses pay for local SEO activity — not results.

Local search in 2026 runs on three things most agencies haven't caught up to. Pay for one and ignore the other two, and you're competing with one hand tied behind your back.

  1. The agency sends a monthly report. Rankings go up. The phone stays quiet.

    That isn't a traffic problem. It's a strategy problem. Visibility for vague city-level keywords doesn't translate into qualified enquiries.

  2. Your Google Business Profile is the first and last thing buyers see — and it's undermanaged.

    Categories misaligned, services empty, photos stale, no posting cadence, no review system. The single biggest local lever in 2026, treated as a tickbox.

  3. You're invisible inside ChatGPT, Perplexity, and Google's AI Overviews.

    AI engines now answer local "best plumber Subiaco" queries before users see a single organic result. If your content isn't structured to be cited, you don't exist for that share of buyers.

★ Our guarantee

Real movement in 90 days — or your money back.

We rank you as high as organically possible for the keywords that drive real enquiries — not vanity terms. And we get your Google Business Profile to the top of the local Map Pack, so the maximum share of nearby buyers find you first.

If we don't move the needle on visibility and qualified leads inside 90 days, you don't keep paying. Simple.

90
Days to first lift
$0
Lock-in or exit fee
100%
Refund if no movement
The Local Traffic System

Three levers, pulled together.

We don't run "campaigns." We run a connected system across the three search surfaces that matter for a Perth buyer in 2026: GBP, suburb-level organic, and AI search.

Lever 01

Google Business Profile

The single biggest local lever — and the most neglected.

Full profile optimisation, category architecture, services structure, post cadence, review response, photo strategy, and compliance monitoring. If your listing gets suspended, reinstatement is handled in-house — included in your retainer, not billed separately.

  • GBP audit and full optimisation
  • Service and category structure
  • Post and Q&A cadence
  • Review request and response system
  • Suspension monitoring + in-house reinstatement
Lever 02

Organic SEO

The compounding engine — built suburb by suburb.

Technical foundation, on-page optimisation, real link building, and content that ranks for the keywords your buyers actually use. Built suburb by suburb in Perth's fragmented market — because "dentist Subiaco" and "dentist Fremantle" are two different buyers, and a generic city-level page wins neither.

  • Technical SEO and site architecture
  • On-page optimisation for commercial pages
  • Suburb-specific landing pages and content
  • Real link building (no PBNs, no farms)
  • Topic clusters and internal linking
Lever 03

AI Search (GEO)

ChatGPT, Perplexity, and AI Overviews answer local queries first.

AI engines now answer "best dentist Perth" before users see a single organic result. We build your content and entity signals specifically for AI citation — not just traditional ranking. Most Perth agencies haven't caught up.

  • Entity and brand stack build-out
  • Citable answer-block content
  • Schema for AI parsing
  • GEO checklist audit and execution
  • AI citation tracking and reporting
Real client · WA local

Spot #2 in the Map Pack — beating brokers with 10× the review count.

AJ Home Loans, Gladstone QLD. A standalone broker holding the second Maps spot in a market dominated by 20-year incumbents, plus citation in every major AI engine for category queries.

Coral Jacobs — AJ Home Loans
Coral Jacobs
AJ Home Loans · Gladstone QLD

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours."

"We now consistently show up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok."

#2
Map Pack
4
AI engines citing
10×
Reviews competitor had
Trajectory
  • 1
    Starting position
    Outside the Map Pack
    Competing against incumbents with 20+ years tenure and 10× more reviews.
  • 2
    After 6 months
    Spot #2 — Map Pack
    Held position consistently against entrenched competitors with much larger profiles.
  • 3
    AI search
    Cited as a top recommendation
    Now consistently surfaces inside ChatGPT, Gemini, Perplexity, and Grok for category queries.
What we did
  • Full GBP rebuild: categories, services, post cadence, review system
  • Suburb-specific landing pages aligned to actual search behaviour
  • Real link building from relevant local and industry publications
  • Entity and answer-block content written for AI citation
  • Conversion tracking wired to lead form, calls, and bookings
Your first 90 days

What actually happens, week by week.

No mystery retainer. Here's exactly what gets built, in what order, before the first lead lift typically lands.

  1. Foundation
    Days 0–14

    Audit, access, baseline.

    • Full GBP, on-page, technical, link, and AI-citation audit
    • GA4, GSC, GBP access set up — owned by you
    • Conversion tracking on calls, forms, bookings
    • Suburb and competitor mapping
    • Strategy doc delivered with prioritised quarter plan
  2. Foundation fixes
    Days 15–45

    Technical, GBP, on-page corrected.

    • Technical issues resolved (speed, schema, indexing)
    • GBP rebuilt: categories, services, posts, photos, Q&A
    • Suburb landing page architecture set up
    • On-page rewrites for top commercial pages
    • Review request system live
  3. Execution
    Days 46–90

    Content, links, AI signals shipping weekly.

    • Suburb-specific landing pages published
    • Real link building from Perth and industry sources
    • Answer-block content for AI citation
    • Map Pack movement on lower-competition terms
    • First measurable lead lift typically lands here
  4. Compound
    Day 90+

    Ongoing optimisation, monthly reporting.

    • Plain-language monthly Looker Studio report
    • Lead, call, and revenue attribution
    • Quarterly strategy review
    • GBP suspension monitoring (in-house reinstatement included)
    • AI citation tracking and adjustment
Honest timeline. Established Perth domains with existing authority move faster. Brand-new sites take longer. Anyone guaranteeing rankings in 30 days is either lying or about to penalise you.
Industries we work with

We speak your buyer's language.

Local SEO isn't generic. The buyer searching "emergency plumber Joondalup" thinks differently from the one searching "family law mediator Perth." We build for the specific intent.

Home Services & Trades

Plumbers · electricians · roofers · landscapers · HVAC

We fill your calendar with $1k+ jobs, not 150 free inspections. Suburb-level visibility plus a strong GBP profile generate calls before competitors load.

Healthcare & Medical

Dentists · cosmetic clinics · physio · specialists

Book high-value procedures (implants, Botox, cosmetic dentistry) — not routine checkups. Compliant content, strong trust signals, procedure-level intent.

Legal Services

Personal injury · family · criminal · commercial

Legal buyers research hard before contact. We build authority and content depth that gets you found first — and trusted before the first call.

Professional & Business Services

Accountants · advisors · consultants · agents

Long sales cycles mean every search touchpoint matters. We build the sustained presence that keeps you visible across the full decision process.

DIY vs. Search Scope

Doing it yourself vs. handing it to a specialist.

Local SEO is doable in-house — for someone with the time, tooling, and 10+ years of compounded practice. Most Perth business owners have one of those, not three.

Local SEO capability comparison: in-house DIY versus a typical SEO agency versus Search Scope across 11 dimensions including experience, deliverables, contract terms, and results guarantee.
Capability In-house DIY Typical SEO agency Search Scope
Who actually does the work You, between everything else Junior account manager + offshore team Dorian directly. Every account.
Years of full-time SEO experience Whatever you can self-teach Account manager: 1–3 yrs 13+ years, SEO only
Time you personally spend per week 8–15 hrs 1–2 hrs (calls, emails, approvals) 0–1 hr (strategy call)
GBP suspension recovery Reinstatement form lottery Out of scope or charged extra In-house, included, 98% success
AI search optimisation (GEO) Usually skipped Just being added in 2026 Built in from day 1
Suburb-specific landing pages Templated city-level page Templated city-level page Per-suburb, intent-matched build
Link building approach Cold outreach, mostly ignored Bulk outreach + cheap directories Relationship-based Perth + sector links
Reporting GA4 default, no attribution Vanity metrics dashboard Looker Studio · leads, calls, revenue
Time to first measurable lead lift 6–18 months (or never) 6–12 months Typically 60–90 days
Contract No contract, no accountability 6–12 month lock-in, exit fees Month-to-month, 30-day notice
Results guarantee None Rare, conditional, or hollow 90-day money-back guarantee

DIY can work. The honest question is whether your hourly value running the business is higher than the time local SEO will take to learn properly.

Dorian Menard — Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant — Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist — not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Local SEO clients

What local clients say.

See all reviews on Google
★★★★★
Verified

Spot #2 in the Map Pack — beating brokers with 10× more reviews and 20+ years tenure.

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours. We now consistently show up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok."

Portrait of Coral Jacobs
Coral Jacobs
AJ Home Loans · Gladstone QLD
★★★★★
Verified

Top of the Map Pack across multiple Perth suburbs after 2 years.

"I've been working with Dorian and the team at Search Scope for over 2 years now, and I can honestly say it's been a game changer for my business. The phone rings more, the leads are better quality, and I no longer worry about where the next job is coming from."

Portrait of Honoré Ducastel
Honoré Ducastel
Home Services · Western Australia
★★★★★
Verified

Referred every Australian local SEO client without hesitation.

"From time to time, business owners from Australia contact me to help rank their site locally. Instead of running the risk of failing at ranking their sites, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do."

Portrait of Ed Brancheau
Ed Brancheau
Local SEO consultant · San Diego CA

4.9 stars across 30+ verified Google reviews. Read on Google

Who this is for

Local SEO that earns its retainer — if you're the right fit.

Honest answer up front: we're not for everyone. The strategy call is a 30-minute conversation, not a pitch dressed up as one. If we're not a fit, we'll tell you on the call and point you somewhere that is.

  • Established Perth (or Australian) business with working ops
    You have an existing site, a real service, and customers already. We rebuild from the foundation rather than papering cracks.
  • You've tried local SEO before and it underdelivered
    Most clients come to us after an agency. The diagnosis usually starts with the GBP and ends in the AI engines.
  • Budget of $2,000+/month is realistic for you
    Below that, the work needed to compete in Perth's most contested local searches typically can't be done properly.
  • You can absorb more enquiries when they arrive
    When local SEO works, the phone rings more. Make sure your team and intake are ready before we open the tap.
Book a free strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We're probably not the right fit if…
  • You're chasing the cheapest local SEO quote in your inbox.
  • You want a guaranteed #1 ranking and a contract that promises it.
  • Your business is brand-new and pre-revenue with no working website.
  • You can't absorb more enquiries — intake and ops aren't ready.
  • You want one supplier handling SEO, ads, social, design, and copy.
We'll say so on the call. We optimise for your revenue, not our retainer count.
Pricing

Straight pricing, no lock-in.

Two products. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy NAP data across the directory web.

Most clients start here

The Local Traffic System

Done-for-you local SEO across GBP, suburb-level organic, and AI search.

From
$1,999/mo
+ GST
Every retainer includes
  • AI-powered keyword and intent research
  • Full GBP optimisation, posting cadence, review system
  • On-page and technical SEO
  • Suburb-specific landing pages and content
  • Real link building (Perth and sector publications)
  • AI search (GEO) entity build and answer-block content
  • Reputation and review monitoring
  • Looker Studio reporting — leads, calls, revenue attribution
  • GBP suspension monitoring + in-house reinstatement
Out of scope
  • Social media management
  • Web design and full website builds
  • Brand strategy or logo design
  • Paid ads management (Google Ads, Meta)
  • Email marketing automation
What changes the price
  • Industry competition. Plumbing in Perth metro vs. niche B2B services.
  • Geographic scope. Single suburb vs. all-of-Perth vs. multi-city.
  • Existing SEO foundation. New site vs. an established domain with authority.
  • Content volume required. Number of suburb pages, services, and supporting content.
Book a strategy call for a quote

Month-to-month. 30-day notice. No exit fee.

Standalone product

Professional Citation Cleanup

For businesses that have changed address, traded under a different name, or have inconsistent NAP data scattered across the directory web.

Flat fee
$599/location
+ GST
What's included
  • Digital footprint audit included
  • Manual citation verification & cleanup
  • Enhanced business directory management
  • Real-time progress tracking
  • Multi-location support
  • Guaranteed results
Most cleanups complete within 30 days. Multi-location pricing available — book a call to discuss.
Book a citation cleanup call →
FAQ

Local SEO questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

60 to 90 days for measurable movement, 4 to 6 months for significant revenue impact. Established Perth domains with existing authority move faster than brand-new sites. By day 30: technical issues resolved, GBP rebuilt, early keyword movement. By day 90: page-one positions for lower-competition terms and qualified leads landing in your inbox. By month 6: dominant Map Pack and organic positions across your target suburbs, with clear ROI you can measure in dollars.

Yes — GBP reinstatement is one of our core specialisms. Search Scope has completed 200+ reinstatements at a 98% success rate. A suspended GBP can cut your Maps enquiries to zero overnight. The cause is almost always identifiable and fixable, but the reinstatement form is unforgiving and most DIY attempts make things worse. Book a call and we will look at your specific case.

Yes. Multi-location work needs a different strategy — duplicate-content risk, GBP architecture, suburb hierarchy, and reporting all change at scale. We run multi-location campaigns across Perth metro and across multiple Australian cities for the same brand. Pricing scales with the number of locations and the content volume needed.

Audit, access, and foundation. Within the first 14 days we run a full GBP, on-page, technical, link-profile, and AI-citation audit, set up GA4 / GSC / GBP access (owned by you), wire up conversion tracking on calls and forms, and deliver a strategy document with the prioritised quarter plan. Days 15–30 we start fixing the technical foundation and rebuilding the GBP. The execution work — content, links, AI signals — kicks off from day 30 onwards.

No. Anyone guaranteeing specific positions is either misrepresenting how Google works or using tactics that will eventually penalise you. What we do guarantee: transparent execution of proven strategies, real performance reporting, measurable improvement in traffic and leads within 90 days when foundations are in place, and the freedom to leave if we are not moving the needle.

SEO optimises your site for Google's traditional search results — the blue links and the Map Pack. GEO (Generative Engine Optimisation) optimises for AI answer engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok. AI is now answering local queries before users see a single organic result, so optimising only for traditional SEO leaves a growing share of buyers off the table. Every Local Traffic System retainer covers both.

Three things. First, founder-led — Dorian does the work, not a junior. Second, specialist focus — we only do SEO and AI search, not social or web design or paid ads, so you are not competing for attention against a brand campaign. Third, no lock-in — month-to-month with 30-day notice, so the work has to keep earning the relationship.

A manual audit and cleanup of your business listings across major directories and data aggregators, ensuring your name, address, and phone number are consistent across the web. Critical for businesses that have moved address or built up inconsistent listing data over years. Flat fee of $599 per location, completed within 30 days for most cases.

Paid ads are not our primary focus. We work with clients who need a hybrid approach — paid ads for immediate lead volume while organic SEO and Maps build momentum — but we will refer you to a paid specialist we trust rather than running it ourselves. If paid is a smarter first step for your situation, we will say so.

Yes — across Australia and with selected international clients. Perth is our home market and where we deliver the fastest results, but we run campaigns nationally and internationally where we are the right fit.

30 minutes · No pitch deck · No obligation

Ready to get SEO working properly?

A genuine 30-minute conversation with the specialist who will do the work — not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call