0422 428 584
Local SEO · Perth, Australia

Local SEO Perth, built for leads, not ranking reports.

A done-for-you local search system covering Google Business Profile, suburb-level organic, and AI search — accountable to one number: qualified leads in your inbox.

Run by Dorian Menard. 13 years of SEO, only.

Book a Free Strategy Call See a Perth client result
Founder-led No account managers
No lock-in Month-to-month
13+ yrs SEO only
Why most Perth local SEO doesn't convert

Most Perth businesses pay for local SEO activity — not results.

Local search in 2026 runs on three things most agencies haven't caught up to. Pay for one and ignore the other two, and you're competing with one hand tied behind your back.

  1. Rankings went up. The phone didn't.

    Because moving "Perth plumber" from position 8 to position 4 was never the job. That looks good in a report and means nothing if nobody rings.

  2. Your Google Business Profile is the first thing a buyer sees — and it's been touched maybe twice this year.

    Categories misaligned, services empty, photos from two years ago, no posts going out, no one asking for reviews. It's the single biggest local lever most Perth agencies still treat as a box to tick once.

  3. ChatGPT, Perplexity and Google's AI Overviews are already answering "best plumber Subiaco" — without you.

    They're citing three businesses in that answer right now. If your content isn't built to be one of them, that whole slice of buyers never finds out you exist.

★ Our guarantee

Real movement in 90 days — or your money back.

We rank you as high as organically possible for the keywords that drive real enquiries — not vanity terms. And we get your Google Business Profile to the top of the local Map Pack, so the maximum share of nearby buyers find you first.

If we don't move the needle on visibility and qualified leads inside 90 days, you don't keep paying. Simple. Brand-new sites in a competitive niche get a longer runway, we'll set that window on the strategy call.

90
Days to first lift
$0
Lock-in or exit fee
100%
Refund if no movement
The Local Traffic System

Three levers, pulled together.

Most agencies bill you for one of these and quietly skip the other two. GBP, suburb-level organic, and AI search all feed the same buyer, so we run them as one connected system, not three separate line items.

Lever 01

Google Business Profile

Most neglected. Highest leverage.

Full profile optimisation, category architecture, services structure, post cadence, review response, photo strategy, compliance monitoring. Gets suspended? Reinstatement happens in-house, inside your retainer, not billed as an add-on.

  • GBP audit and full optimisation
  • Service and category structure
  • Post and Q&A cadence
  • Review request and response system
  • Suspension monitoring + in-house reinstatement
Lever 02

Organic SEO

Built suburb by suburb, not city-wide.

"Dentist Subiaco" and "dentist Fremantle" are different searches with different buyers. One generic city page wins neither. So: technical foundation, on-page work, real link building, content built around the terms people in each suburb actually type.

  • Technical SEO and site architecture
  • On-page optimisation for commercial pages
  • Suburb-specific landing pages and content
  • Real link building (no PBNs, no farms)
  • Topic clusters and internal linking
Lever 03

AI Search (GEO)

The channel most Perth agencies still ignore.

ChatGPT, Perplexity and Google's AI Overviews answer local questions before a single blue link loads. We build entity signals and citable content so you're the answer, not the ranking underneath it.

  • Entity and brand stack build-out
  • Citable answer-block content
  • Schema for AI parsing
  • GEO checklist audit and execution
  • AI citation tracking and reporting
Real client · WA local

Spot #2 in the Map Pack — beating brokers with 10× the review count.

AJ Home Loans, Gladstone QLD. A standalone broker holding the second Maps spot in a market dominated by 20-year incumbents, plus citation in every major AI engine for category queries.

Coral Jacobs — AJ Home Loans
Coral Jacobs
AJ Home Loans · Gladstone QLD

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours."

"We now consistently show up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok."

#2
Map Pack
4
AI engines citing
10×
Reviews competitor had
Trajectory
  • 1
    Starting position
    Outside the Map Pack
    Competing against incumbents with 20+ years tenure and 10× more reviews.
  • 2
    After 6 months
    Spot #2 — Map Pack
    Held position consistently against entrenched competitors with much larger profiles.
  • 3
    AI search
    Cited as a top recommendation
    Now consistently surfaces inside ChatGPT, Gemini, Perplexity, and Grok for category queries.
What we did
  • Full GBP rebuild: categories, services, post cadence, review system
  • Suburb-specific landing pages aligned to actual search behaviour
  • Real link building from relevant local and industry publications
  • Entity and answer-block content written for AI citation
  • Conversion tracking wired to lead form, calls, and bookings
Your first 90 days

What actually happens, week by week.

You'll know exactly what's being built and in what order, before you've paid a single invoice. That's on purpose. Here's the breakdown, phase by phase.

  1. Foundation
    Days 0–14

    Audit, access, baseline.

    • Full GBP, on-page, technical, link, and AI-citation audit
    • GA4, GSC and GBP access set up in your name, you own it, always
    • Conversion tracking wired to calls, forms, bookings
    • We map your suburbs and who's actually beating you in each one
    • You get a strategy doc with the quarter prioritised, not a wishlist
  2. Foundation fixes
    Days 15–45

    Technical, GBP, on-page corrected.

    • Speed, schema and indexing issues, fixed, not just flagged
    • GBP rebuilt top to bottom: categories, services, posts, photos, Q&A
    • Suburb landing page architecture goes in
    • Your top commercial pages get rewritten, not tweaked
    • Review request system switched on
  3. Execution
    Days 46–90

    Content, links, AI signals shipping weekly.

    • Suburb pages go live, one by one, not in a batch dump
    • Real links from Perth and industry sources, no directories, no farms
    • Answer-block content built to get cited, not just crawled
    • Map Pack starts moving on the lower-competition terms first
    • This is usually where the first real lead lift shows up
  4. Compound
    Day 90+

    Ongoing optimisation, monthly reporting.

    • A monthly report you can actually read, no jargon dashboard to decode
    • Every lead, call and dollar traced back to what earned it
    • We sit down quarterly and re-plan, priorities shift, so should the strategy
    • GBP suspension monitoring, reinstatement in-house if it happens
    • AI citations tracked, adjusted when a competitor edges in
Honest timeline. Established Perth domains with existing authority move faster. Brand-new sites take longer. Anyone guaranteeing rankings in 30 days is either lying or about to penalise you. Want to see every layer of the measurement stack we use to prove ROI? Read how we track SEO ROI →
Industries we work with

We speak your buyer's language.

Local SEO isn't generic. The buyer searching "emergency plumber Joondalup" thinks differently from the one searching "family law mediator Perth." We build for the specific intent.

Home Services & Trades

Plumbers · electricians · roofers · landscapers · HVAC

Nobody wants another 150 free-inspection leads. We chase the $1k+ jobs, suburb visibility and a sharp GBP profile put you ahead of the competitor list before it even loads.

Healthcare & Medical

Dentists · cosmetic clinics · physio · specialists

Routine checkups don't pay the bills, implants and cosmetic procedures do. That means compliant content and trust signals built around procedure-level intent, not generic "book now" pages.

Legal Services

Personal injury · family · criminal · commercial

A legal buyer researches for hours before they call anyone. Our job is making sure you're the firm they trust by the time they pick up the phone.

Professional & Business Services

Accountants · advisors · consultants · agents

These sales cycles run long. Every search touchpoint along the way either builds trust or loses it, we build the presence that keeps compounding across the whole decision.

DIY vs. Search Scope

Doing it yourself vs. handing it to a specialist.

Local SEO is doable in-house — for someone with the time, tooling, and 10+ years of compounded practice. Most Perth business owners have one of those, not three.

Local SEO capability comparison: in-house DIY versus a typical SEO agency versus Search Scope across 11 dimensions including experience, deliverables, contract terms, and results guarantee.
Capability In-house DIY Typical SEO agency Search Scope
Who actually does the work You, between everything else Junior account manager + offshore team Dorian directly. Every account.
Years of full-time SEO experience Whatever you can self-teach Account manager: 1–3 yrs 13+ years, SEO only
Time you personally spend per week 8–15 hrs 1–2 hrs (calls, emails, approvals) 0–1 hr (strategy call)
GBP suspension recovery Reinstatement form lottery Out of scope or charged extra In-house, included, 98% success
AI search optimisation (GEO) Usually skipped Just being added in 2026 Built in from day 1
Suburb-specific landing pages Templated city-level page Templated city-level page Per-suburb, intent-matched build
Link building approach Cold outreach, mostly ignored Bulk outreach + cheap directories Relationship-based Perth + sector links
Reporting GA4 default, no attribution Vanity metrics dashboard Custom dashboard · leads, calls, revenue
Time to first measurable lead lift 6–18 months (or never) 6–12 months Typically 60–90 days
Contract No contract, no accountability 6–12 month lock-in, exit fees Month-to-month, 30-day notice
Results guarantee None Rare, conditional, or hollow 90-day money-back guarantee

DIY can work. The honest question is whether your hourly value running the business is higher than the time local SEO will take to learn properly.

Dorian Menard, Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant, Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Local SEO clients

What local clients say.

See all reviews on Google
★★★★★
Verified

Spot #2 in the Map Pack — beating brokers with 10× more reviews and 20+ years tenure.

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours. We now consistently show up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok."

Portrait of Coral Jacobs
Coral Jacobs
AJ Home Loans · Gladstone QLD
★★★★★
Verified

Top of the Map Pack across multiple Perth suburbs after 2 years.

"I've been working with Dorian and the team at Search Scope for over 2 years now, and I can honestly say it's been a game changer for my business. The phone rings more, the leads are better quality, and I no longer worry about where the next job is coming from."

Portrait of Honoré Ducastel
Honoré Ducastel
Home Services · Western Australia
★★★★★
Verified

Referred every Australian local SEO client without hesitation.

"From time to time, business owners from Australia contact me to help rank their site locally. Instead of running the risk of failing at ranking their sites, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do."

Portrait of Ed Brancheau
Ed Brancheau
Local SEO consultant · San Diego CA

4.9 stars across 30+ verified Google reviews. Read on Google Full client review archive

Based outside Perth? See our national Local SEO Services.

Who this is for

Local SEO that earns its retainer — if you're the right fit.

Honest answer up front: we're not for everyone. The strategy call is a 30-minute conversation, not a pitch dressed up as one. If we're not a fit, we'll tell you on the call and point you somewhere that is.

  • ✓
    Established Perth (or Australian) business with working ops
    Existing site, real service, real customers. We rebuild from the foundation, we don't paper over cracks.
  • ✓
    You've tried local SEO before and it underdelivered
    Most of our clients come to us after an agency. Nine times out of ten, the GBP was the first thing left half-finished.
  • ✓
    Budget of $2,000+/month is realistic for you
    Below that number, the work Perth's most contested searches actually require just doesn't fit in the hours.
  • ✓
    You can absorb more enquiries when they arrive
    It works, the phone rings more. Make sure someone's picking it up before we open the tap.
Book a free strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We're probably not the right fit if…
  • ✕ You're chasing the cheapest local SEO quote in your inbox.
  • ✕ You want a guaranteed #1 ranking and a contract that promises it.
  • ✕ Your business is brand-new and pre-revenue with no working website.
  • ✕ You can't absorb more enquiries — intake and ops aren't ready.
  • ✕ You want one supplier handling SEO, ads, social, design, and copy.
We'll say so on the call. We optimise for your revenue, not our retainer count.
Pricing

Straight pricing, no lock-in.

Two products. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy NAP data across the directory web.

Most clients start here

The Local Traffic System

Done-for-you local SEO across GBP, suburb-level organic, and AI search.

From
$1,999/mo
+ GST
Every retainer includes
  • AI-powered keyword and intent research
  • Full GBP optimisation, posting cadence, review system
  • On-page and technical SEO
  • Suburb-specific landing pages and content
  • Real link building (Perth and sector publications)
  • AI search (GEO) entity build and answer-block content
  • Reputation and review monitoring
  • Custom reporting dashboard with advanced conversion tracking: leads, calls, revenue
  • GBP suspension monitoring + in-house reinstatement
Out of scope
  • Social media management
  • Web design and full website builds
  • Brand strategy or logo design
  • Paid ads management (Google Ads, Meta)
  • Email marketing automation
What changes the price
  • Industry competition. Plumbing in Perth metro vs. niche B2B services.
  • Geographic scope. Single suburb vs. all-of-Perth vs. multi-city.
  • Existing SEO foundation. New site vs. an established domain with authority.
  • Content volume required. Number of suburb pages, services, and supporting content.
Book a strategy call for a quote

Month-to-month. 30-day notice. No exit fee.

Standalone product

Professional Citation Cleanup

For businesses that have changed address, traded under a different name, or have inconsistent NAP data scattered across the directory web.

Cleaning your citations and wider digital footprint is critical in the AI-SEO era — it's how engines confirm who you are, and it also helps avoid GBP suspensions.

Flat fee
$599/location
+ GST
What's included
  • Digital footprint audit included
  • Manual citation verification & cleanup
  • Enhanced business directory management
  • Real-time progress tracking
  • Multi-location support
  • Guaranteed results
Most cleanups complete within 30 days. Multi-location pricing available — book a call to discuss.
Book a citation cleanup call →
FAQ

Local SEO questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

Anyone promising faster than 60 days is either guessing or about to cut corners that catch up with you later. Realistically: measurable movement in 60 to 90 days, real revenue impact in 4 to 6 months, faster if your domain already has some authority behind it. Day 30 looks like technical fixes and a rebuilt GBP. Day 90, page-one positions on the lower-competition terms and leads actually landing in your inbox. Month 6, dominant Map Pack and organic positions you can put a dollar figure against.

Yes. GBP reinstatement is one of our core specialisms. Search Scope has reinstated 230 of 234 suspended profiles since early 2025, a 98% success rate. A suspended GBP can cut your Maps enquiries to zero overnight. The cause is almost always identifiable and fixable, but the reinstatement form is unforgiving and most DIY attempts make things worse. Book a call and we will look at your specific case.

Yes. Multi-location work needs a different strategy — duplicate-content risk, GBP architecture, suburb hierarchy, and reporting all change at scale. We run multi-location campaigns across Perth metro and across multiple Australian cities for the same brand. Pricing scales with the number of locations and the content volume needed.

Audit, access, and foundation. Within the first 14 days we run a full GBP, on-page, technical, link-profile, and AI-citation audit, set up GA4 / GSC / GBP access (owned by you), wire up conversion tracking on calls and forms, and deliver a strategy document with the prioritised quarter plan. Days 15–30 we start fixing the technical foundation and rebuilding the GBP. The execution work — content, links, AI signals — kicks off from day 30 onwards.

No. Anyone guaranteeing specific positions is either misrepresenting how Google works or using tactics that will eventually penalise you. What we do guarantee: transparent execution of proven strategies, real performance reporting, measurable improvement in traffic and leads within 90 days when foundations are in place, and the freedom to leave if we are not moving the needle.

SEO optimises your site for Google's traditional search results — the blue links and the Map Pack. GEO (Generative Engine Optimisation) optimises for AI answer engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok. AI is now answering local queries before users see a single organic result, so optimising only for traditional SEO leaves a growing share of buyers off the table. Every Local Traffic System retainer covers both.

Three things. First, founder-led — Dorian does the work, not a junior. Second, specialist focus — we only do SEO and AI search, not social or web design or paid ads, so you are not competing for attention against a brand campaign. Third, no lock-in — month-to-month with 30-day notice, so the work has to keep earning the relationship.

A manual audit and cleanup of your business listings across major directories and data aggregators, ensuring your name, address, and phone number are consistent across the web. Critical for businesses that have moved address or built up inconsistent listing data over years. Flat fee of $599 per location, completed within 30 days for most cases.

We won't run your Google Ads, and honestly, we'd be worse at it than someone who lives in that platform daily. If a hybrid approach makes sense, paid for immediate volume while SEO and Maps build, we'll say so and refer you to a paid specialist we actually trust rather than bolting it onto our own retainer.

Yes — across Australia and with selected international clients. Perth is our home market and where we deliver the fastest results, but we run campaigns nationally and internationally where we are the right fit.

Dedicated industry pages

Local SEO built around your industry.

Health
Trades
Professional
Property
30 minutes · Local specialist · No obligation

Ready to own your local market?

A genuine 30-minute call with the specialist who'll do the work, not a salesperson. You leave with a clear view of why you're not in the Map Pack, what it costs to fix, and whether we're the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call