Premium tier — for chronic suspensions

Guaranteed Google Merchant Center recovery.

The standard $599 path doesn't fit every case. Multiple denials, repeat suspensions, restricted categories, six-figure monthly revenue exposure. This is the no-result-no-fee tier — accepted cases come back live, or you don't pay.

Quoted between $6,500–$9,000 AUD per case, billed only after the account is reinstated and Shopping is serving. Pre-qualification call confirms whether your case is a fit before any work begins.

The call is the only way we accept guaranteed cases — we need to see the suspension history, prior appeal text, and store before issuing a written guarantee.

No-result, no-fee Written guarantee on accepted cases
$6.5k–$9k AUD Per case · paid only when live
21 days Live-stability protection included
Founder-led Dorian handles every case
Who this is for

Chronic cases. Real stores. Standard paths exhausted.

This is a narrow tier. Most ecommerce GMC suspensions don't need it — the $599 productised path resolves about 65% on first attempt. Guaranteed Recovery exists for the cases where that arithmetic doesn't apply.

Cases that fit

  • Repeat-suspension history

    Account has been suspended, reinstated, and re-suspended — or the first suspension is into its second or third appeal denial. The pattern matters more than any single violation.

  • High monthly revenue exposure

    Google Shopping and Performance Max contribute $50k+/month. Every day offline burns four to five-figure revenue and the spend can't be reallocated cleanly.

  • Standard paths already exhausted

    Multiple in-house attempts, a generalist agency, or another reinstatement service has failed. The case needs a rebuilt strategy, not another submission on the same template.

  • Real ecommerce, real catalogue

    Branded store, real fulfilment, real inventory, real customer service. Misrepresentation or Unacceptable Business Practices framed against a legitimate business — not a structural compliance problem.

  • Decision-maker accountability

    Founder, GM or marketing lead with authority to sign off on changes to the website, legal pages, and (where required) the account architecture. Recovery moves at the speed of approval.

Cases we don't take

  • Dropshipping and reseller-only stores

    Pure dropshipping models that can't pass Google's 2026 trust signals (real inventory, returns capacity, original product data). This is a structural fit problem, not an appeal-skill problem.

  • Counterfeit, unauthorised resale, prohibited categories

    Anything where the suspension reflects an actual policy breach Google can verify. We don't represent cases we can't honestly defend.

  • Standard, single-suspension cases

    If you've only been suspended once and the first appeal is still available, the $599 service is the right tier. We'll say so on the call.

  • Permanent ban or termination

    Where the account is terminated rather than suspended, recovery isn't the right path — a fresh, compliant Merchant Center is. See the setup service.

If you're not sure which tier applies, start with the standard GMC recovery intake. We'll route the case to the guaranteed tier on the call if the profile fits.

Which tier fits your case

Three Merchant Center services. One right answer per case.

Most ecommerce stores don't need the guaranteed tier. Before you commit at $6,500–$9,000, here's how the three services compare — and the case profile each one is built for.

Standard tier

GMC Suspension Recovery

First or second appeal still available, single suspension, real ecommerce store.

From $599
per account · standard cases
  • Productised, fixed-fee base
  • Diagnosis, fix, appeal, follow-up
  • 30-day post-reinstatement monitoring
  • ~65% reinstated on first attempt

No written guarantee. We take cases where first-attempt success is realistic.

See standard recovery
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Premium tier

100% Guaranteed GMC Recovery

Multiple denials, repeat suspensions, restricted categories, high-revenue exposure. Standard paths exhausted.

$6,500–$9,000
AUD per case · paid only when live
  • Written no-result-no-fee guarantee
  • Forensic account-history rebuild
  • Multi-vector website + feed + architecture work
  • 21-day live-stability cover after reinstatement

Pre-qualification call confirms fit before any commitment. Cases we can't guarantee, we don't take.

Fresh build

GMC & Shopping Setup

New ecommerce store, never had a Merchant Center, or starting fresh after a permanent ban on a prior entity.

Quoted on case
depending on catalogue and platform
  • Compliant Merchant Center built from scratch
  • Feed configured for Shopping and PMax
  • Pre-launch compliance walkthrough
  • No reinstatement risk on a clean entity

When recovery isn't the right path, a clean rebuild often is.

See setup service
Decision factors comparing the standard, guaranteed and setup Merchant Center services.
Decision factor Standard ($599+) Guaranteed ($6.5k–$9k) Setup (fresh build)
Case state First suspension or first appeal denial Multiple denials, repeat-suspension history, restricted categories No active Merchant Center, or terminated account
Risk tolerance No written guarantee — Google has final say Written no-result-no-fee — we shoulder the risk New account, no prior suspension risk
Revenue exposure Any $50k+/month from Shopping / PMax Pre-launch
Typical investment $599+ per account $6,500–$9,000 AUD per case Scoped on case
Pre-qualification Submit intake, written diagnosis same day Mandatory pre-qualification call before commitment Discovery call to size catalogue and platform

Buyers who land here directly from search often belong on the standard tier. If your case fits there, we'll route you across on the call — the guarantee is reserved for cases the standard path can't fairly serve.

How the guarantee works

No payment until your account is live.

Most "guaranteed" recovery services in this category are guaranteed-in-marketing only. This one is written into the engagement letter and enforceable: we don't invoice until your Merchant Center is reinstated and Shopping is serving. If it never goes live, you never pay.

  1. Pre-qualification call

    30–45 min · complimentary

    We review the suspension history, prior appeal text, current store state, and any restricted-category exposure. If the case is a fit, we issue a written quote and guarantee terms. If it isn't, we tell you on the call — and route you to the right path (standard recovery, fresh setup, or a different vendor).

  2. Written agreement

    Before any work begins

    Scope, fixed fee, payment trigger, the specific guarantee terms, and the 21-day live-stability cover documented in writing. NDA on request. No upfront payment. No retainer.

  3. Forensic rebuild + appeal

    7–14 days typical

    Account-history audit, website and feed remediation, appeal strategy rebuilt from scratch, submission through the correct channel for the case state — standard appeal, additional review, or Diamond Product Expert escalation. We disclose the path we're taking before submission.

  4. Account goes live

    Trigger point for payment

    Merchant Center reinstated and Shopping serving products again, verified on the live account. This is the only trigger that releases the invoice — not a partial reinstatement, not a "policy review in progress", not an indication.

  5. Payment + 21-day cover

    21 days from reinstatement

    Invoice issued. 21-day live-stability cover begins automatically — if the account re-suspends inside that window, we resolve it at no additional fee. Re-suspensions outside the 21-day cover are scoped separately.

What "live" means here

"Live" is binary — the Merchant Center status is active, products are approved in the feed, and Shopping or Performance Max retail surfaces are serving impressions. Not "in review", not "partially approved", not "policy team contacted". You only pay once those three conditions are verifiable on your live account.

The recovery protocol

Three phases. Forensic, end-to-end, protected.

Standard-tier appeals work for standard-tier cases. Chronic suspensions need a different protocol — heavier diagnosis, end-to-end execution, and active protection through the period when re-suspension risk is highest. This is what happens between the pre-qualification call and the invoice.

Phase 01 · Days 1–3

Forensic diagnosis

Standard-tier diagnosis treats the suspension reason text at face value. Chronic-case diagnosis treats it as the visible tip of a deeper compliance pattern. We rebuild the account's history — every prior appeal text, every Google response, every policy citation — and map the actual triggers Google's reviewers are flagging across attempts.

  • Full account-history audit (every prior appeal, every policy citation)
  • Live-site compliance map against current Google policy text
  • Feed forensic audit — data quality, attribute consistency, GMC diagnostics history
  • Restricted-category and brand-eligibility exposure check
  • Written diagnosis listing the actual triggers, not the surface reason
Phase 02 · Days 3–10

Strategic rebuild + appeal

Where the standard-tier service writes specs for the client to implement, the guaranteed tier handles end-to-end execution. That includes the website rewrites, the feed remediation, the architecture decisions (when a sub-MC, a country target switch, or an entity-level change is the right call) — and the appeal text drafted to address the specific historical triggers Google's reviewers are pattern-matching against.

  • Legal pages rewritten (returns, shipping, privacy, T&C) to Google's 2026 standard
  • Feed remediation handled end-to-end (GTIN, availability, identifiers, categories)
  • Account architecture decisions disclosed in writing — including when not to change them
  • Appeal text submitted through the correct path (standard, additional review, or escalation)
  • Diamond Product Expert escalation engaged where appeal-state allows
Phase 03 · Days 10–31

21-day live-stability protection

Reinstatement isn't the finish line — it's the start of the 21-day stability window. Chronic-case accounts are watched more closely by Google's automated review post-reinstatement, and most of the worst re-suspension stories happen inside the first three weeks. We monitor actively across feed, ads activity and Merchant Center notifications, with the engagement covering any in-window re-suspension at no extra fee.

  • Active feed and account monitoring across the full 21 days
  • Same-day intervention if any new disapproval, warning or re-flagging appears
  • Documented compliance handover for the in-house team
  • Re-suspension cover — if Google reverses inside 21 days, we resolve it at no additional fee
  • Ongoing oversight option available after the 21-day window
Pre-qualification

Send the suspension history, prior appeal text and store URL. We come back with a guarantee decision before any commitment.

Book the call
Dorian Menard — Search Scope founder and senior SEO consultant
Founder · accountable on every case Dorian Menard Search Scope · Australia
Who carries the guarantee

The guarantee is signed by me personally.

Founder, Search Scope. 13+ years SEO. Hands-on with every guaranteed-tier case.

At $6,500–$9,000 with a written no-result-no-fee guarantee, the person carrying the risk and the person doing the work should be the same person. There is no account-manager layer between you and me on a guaranteed case. The pre-qualification call is with me. The diagnosis is mine. The appeal is written and submitted by me. The decision to accept or decline the case is mine.

50+ ecommerce stores reinstated since the start of 2025 across the standard and guaranteed tiers — fashion, electronics, home and garden, specialty retail, B2B catalogues. The chronic-case profile is a narrow subset of that volume, which is why the guaranteed tier exists separately and why we don't try to serve it with the productised path.

Verified Google Ads Product Expert — Diamond tier. Active in the Help Community, which is the same channel chronic-case escalations route through.

13+
Years SEO only
50+
Ecommerce recoveries since 2025
1
Specialist on your case — Dorian
$6.5k–$9k
Paid only when live
Recent chronic-case work

Anonymised cases. Real outcomes.

Three anonymised guaranteed-tier cases from the last twelve months. Client names, store names and exact SKU counts withheld at the merchants' request — chronic-suspension cases are sensitive, and our default position is to protect the merchant's reputation. References available under NDA on the pre-qualification call.

Fashion · Shopify · 2,400 SKUs

Misrepresentation (recurring)

Reinstated · day 9
Prior attempts: 3 failed appeals

Three in-house appeals across four months; account had been reinstated once and re-suspended inside ten days. Forensic diagnosis surfaced a returns-policy contradiction between the live page and the checkout copy that Google's automated review was reading as a misrepresentation pattern. Reinstated after a single guaranteed-tier appeal; 21-day cover held without re-suspension.

Electronics · WooCommerce · 6,800 SKUs

Unacceptable Business Practices

Reinstated · day 12
Prior attempts: 2 failed appeals + 1 generalist agency

Suspension hit five days before Black Friday cohort planning. Previous agency had submitted two appeals on the standard form when the case had already moved to additional-review state — burning attempts on the wrong path. Account architecture decisions disclosed in writing before submission; appeal routed via the correct escalation channel.

Home & garden · BigCommerce · 900 SKUs

Misrepresentation + restricted-category overlap

Reinstated · day 14
Prior attempts: 4 failed appeals

Compound suspension — misrepresentation flag overlapping with a restricted-category exposure from a sub-set of products. Diagnosis ran longer than typical (six business days) because the category split required a documented carve-out. Appeal text addressed both vectors with evidence; restricted category re-scoped before submission.

Each guaranteed-tier engagement is documented in a case file kept on record. On a pre-qualification call we can walk through one or two anonymised case files relevant to your vertical and suspension type — under NDA if you need it.

Pricing

$6,500–$9,000 AUD. Paid only when live.

Quoted as a fixed fee inside the range, confirmed in writing on the pre-qualification call. No retainer, no upfront payment, no hourly billing. The invoice is triggered once the Merchant Center is reinstated and Shopping is serving — verifiable on your live account.

Guaranteed GMC recovery — done-for-you

Pre-qualified chronic-case engagement. Forensic diagnosis, end-to-end remediation, written no-result-no-fee guarantee, 21-day live-stability cover.

Premium tier
Investment
$6.5k–$9k AUD per case · paid only when live
  • Forensic account-history audit (every prior appeal, every Google response)
  • Live-site and feed remediation handled end-to-end (no specs-only)
  • Account architecture decisions disclosed in writing before action
  • Appeal text drafted and submitted through the correct path
  • Diamond Product Expert escalation engaged where appeal-state allows
  • 21-day live-stability cover — re-suspensions inside the window resolved at no extra fee
  • Written engagement letter and guarantee terms before any work
  • NDA on request before any case detail is shared
* Not sure if your case qualifies? Start with the $599 standard tier — we route to the guaranteed service on the call if the profile fits.

What positions the case in the range

  • Suspension complexity

    Single-vector misrepresentation sits at the lower end of the range. Compound cases (misrepresentation + restricted-category overlap, or repeat-suspension with account-history baggage) sit higher.

  • Catalogue and platform scope

    A 500-SKU store on Shopify and a 30,000-SKU multi-store on a custom stack are different scopes. Feed remediation effort scales with catalogue size and attribute complexity.

  • Website remediation depth

    Some cases need legal pages tightened; others need an end-to-end policy overhaul, contact-trust rebuild and structured-data fix. Scope confirmed on the pre-qualification call.

  • Architecture decisions

    Where sub-account changes, country-target adjustments or entity-level decisions are part of the recovery path, the work involved sits at the upper end of the range. Disclosed in the written quote.

The fixed fee inside the range is confirmed in writing on the pre-qualification call — never charged on assumption, never adjusted after work begins.

The opportunity-cost math

A store generating $50k/month from Google Shopping is losing roughly $1,600+ per day while suspended (assuming a 30-day month, before factoring in PMax retail and audience-network impact). At the lower end of the range, the guaranteed-tier engagement breaks even on day four or five of reinstated revenue. Stores with $100k+/month Shopping exposure typically recover the fee inside 48–72 hours of going live.

What changed in 2025–2026

Standard appeals worked in 2022–2023. They don't work now.

The bot-review layer has expanded, tolerance has narrowed, and the appeal-state pathing matters more than the appeal text. None of this is rumour — it shows up in every chronic-case history we audit.

Automated review weighting

GMC enforcement is now overwhelmingly automated — manual reviewer touch on appeals has dropped through 2025–2026. Appeal text that doesn't name the specific policy clause and point Google's reviewer at where the change is verifiable gets recycled through the bot path.

Misrepresentation tolerance

The misrepresentation category has tightened materially. Trust-signal gaps that wouldn't have triggered a suspension in 2022 — returns-policy contradictions, contact-page thinness, pricing/availability drift between site and feed — now do. The category catches more legitimate ecommerce than ever.

Repeat-suspension penalty

Each failed appeal compounds. The system pattern-matches against the account's suspension history, and accounts past two denials have demonstrably lower automated-approval rates. This is exactly the case profile the guaranteed tier is built for.

Platform-specific scrutiny

Shopify and WooCommerce stores get a sharper automated read than custom builds — possibly because app/plugin-level checkout flows expose more attribute mismatches. Compliance work has to account for the platform-specific quirks.

Sources: Google Merchant Center policy documentation (current), Google Ads Help Community Product Expert observations, and pattern data across 50+ ecommerce recoveries since the start of 2025.

FAQ

Guaranteed recovery questions.

The pre-qualification call answers the rest. If your case fits, we issue written terms on the call.

Book the call

In writing, in the engagement letter, signed before any work begins. If the Merchant Center isn't reinstated and Shopping isn't serving again, no invoice is issued. The trigger is binary — "live" means active MC status, approved feed, and impressions serving on Shopping or Performance Max retail surfaces. Not "policy review in progress", not "partially approved".

We tell you on the pre-qualification call, before any work or commitment. Common outcomes: routed to the $599 standard recovery tier (most cases), routed to the GMC & Shopping Setup service (where recovery isn't the right path), or referred to a different specialist if the case is outside our scope. We don't take cases we can't guarantee.

We resolve it at no additional fee. The 21-day live-stability cover runs from the day the account is reinstated. Re-suspensions caused by changes the client makes against our written compliance handover (changing legal pages back, re-introducing flagged feed attributes, etc.) are scoped separately — but Google-triggered re-suspensions inside the window are on us.

Typical end-to-end timeline is 14–21 days from the pre-qualification call to the account going live. Phase 1 (forensic diagnosis) runs 3 business days. Phase 2 (rebuild and appeal) runs 7–10 days. Google's review then sits at 1–7 business days. Complex cases — compound suspensions, restricted-category overlap, post-three-denial — can sit at the upper end.

Different cases, different work. The standard tier serves about 65% of GMC suspensions and is productised around first-attempt success. The guaranteed tier is for the cases that have already exhausted that path — multiple denials, repeat suspensions, restricted-category exposure — and requires forensic diagnosis, end-to-end remediation (no specs-only), and a written guarantee. The fee covers the additional work and the risk we carry by promising the outcome.

Yes. The engagement letter documents the strategy before submission: which appeal path we're using (standard form, additional review, or Diamond Product Expert escalation), what website and feed changes are required, and whether any account architecture decisions are part of the scope. We don't use grey-hat or black-hat tactics. If a case needs something we can't document in writing, it's not a case we'll take.

Yes. NDA available on request before any case detail is shared on the pre-qualification call. We document the case for internal QA but never publish identifying details — every case study published on this page is anonymised, and references shared on calls are pre-cleared by the named merchant.

Yes. Cases across Australia, New Zealand, the UK, US, Canada and the EU. The pre-qualification call is conducted in English or French. Legal-page review across other European languages is handled where a native speaker on the team can verify the work. Time-zone overlap with Google's APAC review teams gives Australian and Asia-Pacific cases the fastest turnaround.

Most "guaranteed" claims you'll find are guaranteed-in-marketing only — the guarantee isn't written into the engagement letter, the trigger for the refund isn't defined in binary terms, and the agency keeps a percentage regardless. Here, the guarantee is contractual: no invoice issued until the account is verifiably live, with the 21-day cover written in alongside it.

Yes. On the pre-qualification call we can walk through one or two anonymised case files relevant to your vertical and suspension profile. Live reference calls are available under NDA after the engagement letter is signed but before any payment trigger — every reference has been pre-cleared by the named merchant.

Start the pre-qualification

If the standard path failed, this is the one that doesn't.

Send the suspension history, prior appeal text, and the store URL. We come back with a guarantee decision — accept the case in writing, or tell you on the call why a different path fits better. Either way, no commitment until we both agree the case is a fit.

Real ecommerce only. No dropshipping. No counterfeit. No retainer billing.

Book the pre-qualification call Send case details first

Prefer email? seo@searchscope.com.au — same-business-day reply, NDA available on request.

Written and signed by Dorian Menard — Founder, Search Scope. The guarantee on this page is signed by me personally on every accepted case.
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