Positions 4 and below collect almost nothing.
The three listings inside the Map Pack collect the bulk of calls and direction requests. Everything below position three is, for practical purposes, page two of Google.
In most competitive local markets, the Map Pack drives more qualified enquiries than organic search. Not a general claim — what we see consistently across mortgage, home services, healthcare, legal, and trades.
The three listings inside the Map Pack collect the bulk of calls and direction requests. Everything below position three is, for practical purposes, page two of Google.
They are usually better optimised. A standalone broker we work with holds spot #2 against firms with 20+ years of tenure and review counts more than ten times higher.
If your phone is not ringing at the rate your service quality justifies, your Google Business Profile is almost always the first thing worth fixing.
Fill out the profile, upload a few photos, set up a review request, post occasionally, call it done. That used to be enough. Maps now runs on three layers — and most businesses (and most agencies) are only addressing the first.
No single lever moves a GBP ranking. It is a combination of signals working together, and the sequence matters. Here is what we do across each layer — and why each part exists.
Every element audited against the competitive landscape in your specific market — categories, services, attributes, description, Q&A. Starting point for every engagement.
Your site and GBP need to tell Google the same story. NAP consistency, local schema, location-based landing pages — so the two reinforce each other instead of contradicting.
Location pages master guide →NAP cleanup, duplicate citation removal, high-authority directory expansion. Not glamorous. Directly affects how much Google trusts your location data.
What are local citations? →Real backlinks from relevant local and industry publications. For competitive niches, Google Stacks and Cloud-based authority signals. The lever that creates lasting separation.
A steady rate of new social proof, not a one-time boost. Response handling, negative review mitigation, review velocity tracking — review signals weigh heavily on rankings.
Online reputation management →Where competitors are using spam listings, fake reviews, or duplicate profiles, we report and pursue removal through Google's guidelines. Legitimate and often underused.
Remove negative reviews →GBP treated as a live content asset. Regular posts and geo-tagged photo updates signal active relevance. Photo content planned for image recognition, not decoration.
Google allows third parties to suggest edits to your GBP, applied automatically. We monitor continuously and reverse unauthorised changes. Higher tiers include one free reinstatement per year.
GBP reinstatement service →Geo-grid reports show exactly where you appear across your full service area — not just at your registered address. Calls, directions, keyword movement, plain-language summary.
Geo-grid local ranking tools →No mystery retainer. Here is exactly what gets built, in what order, before the first measurable Map Pack movement typically lands.
AJ Home Loans, Gladstone QLD. A standalone broker holding the second Maps spot in a market dominated by 20-year incumbents. And a Melbourne home services brand that 5×'d monthly leads across multiple metro locations.
13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.
My work covers local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist — not a service package.
Ongoing management plans for businesses that want to compound their Maps visibility over time, plus one-off packages for businesses that need a strong foundation built quickly. Month-to-month with 30 days notice. All prices ex-GST.
Three flat-fee packages for businesses that want a strong foundation laid in one project, without signing up to a monthly retainer.
Profile verification, category selection, services, photos, schema markup, initial posts, and review acquisition strategy. The right foundation from day one.
Book a callIn-depth audit and fix of every key element on an underperforming profile — categories, descriptions, citations, Q&A, photos, schema, review strategy.
Book a callFull overhaul without a monthly commitment. Everything in GBP Optimisation plus 50+ site citation expansion, advanced schema, 5 location pages, 10 GBP posts in month one, local link service.
Book a callMulti-location pricing scales with location count — book a call and we will scope it together.
Honest answer upfront: we are not for everyone. Good Maps rankings are a partnership, not a vending machine. The strategy call is a 30-minute conversation — if we are not a fit, we will tell you and point you somewhere that is.
30 minutes. No pitch deck. No proposal at the end unless you ask.
Map Pack visibility produces the strongest returns where one new client is worth real money. These are the categories where the maths consistently works.
Buyers research hard before contact. We build authority and depth that gets you found first and trusted before the first call.
Book high-value procedures, not routine checkups. Compliant content, strong trust signals, procedure-level intent.
Where Coral Jacobs holds #2 against 20-year incumbents. Maps wins this category because trust is everything and proximity is the tiebreaker.
$1k+ jobs, not 150 free inspections. Suburb-level visibility plus a strong GBP generate calls before competitors load.
Local + urgent intent. Map Pack visibility converts faster than any other surface in this category.
GBP architecture, suburb hierarchy, and reporting all change at scale. We run multi-location campaigns across AU metros for the same brand.
Local discovery dominates membership decisions. Reviews, posts, and geo-grid visibility turn passive Maps traffic into trials.
Suburb-specific Maps presence puts you in front of the searcher already evaluating who to call. Trust signals and review velocity carry it.
4.9 stars across 30+ verified Google reviews. Read on Google
The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.
Book a free callA genuine 30-minute conversation with the specialist who will do the work — not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.